What is GTM Mirror AEO Audit?

An AI-Agent Visibility Diagnostic that simulates 50+ procurement prompts across ChatGPT, Perplexity, and Gemini to show how AI research agents see your company. Delivers a Displacement Map, Selection Rate baseline, Invisibility Tax calculation, and remediation roadmap.

CEOs and CROs of PE-backed B2B SaaS and IT Services companies between $10M and $200M ARR who need to install a GTM operating system, align their narrative, and ensure they are visible to the AI agents that now control B2B vendor shortlists.

What does GTM CEO cost?

The GTM Mirror AEO Audit is a $5,000 one-time diagnostic. The GTM Architecture Office is $5,000 per month for ongoing narrative orchestration and AI visibility monitoring. Advisory and fractional leadership engagements are scoped individually.

How is GTM CEO different from marketing consultants?

Most marketing consultants optimize campaigns. GTM CEO installs a boardroom-grade GTM operating system backed by 30+ years in B2B tech, two exits totaling $1.75B, and a U.S. patent for Growth Engine Management. The GTM Mirror AEO Audit specifically optimizes for AI-agent visibility - how machines select vendors - not human-targeted brand awareness.

Your GTM is not Built for the AI Era.

You feel invisible to your market, your sales cycles are too long, and your investors want bettter financial performance.

Your Go-to-Market approach is trying to help a buyer who no longer exists.

On August 11, 2026, I published GTM CEO. It's a book on GTM Architecture for the AI Era. Read it and get ahead of the game.

Kindle

Paperback

30+ years in B2B tech. Two exits at public companies with compounding valuations of 12x (board member) and 15x (global executive) TTM of revenue.

Author of Go-to-Market CEO: GTM Architecture for the AI Era (2026) and BuyerSteps (2011).

Working with a PE-backed portfolio company?

PE firms want their portfolio CEOs to build a GTM Architecture for AI. These CEOs need to Clarify who they are, who is their ICP, and install a GTM architecture fast. Either on their own or with our help, they can hit their 90-day plan, and build toward a higher valuation.

Technology advisor presenting digital strategy roadmap to diverse business leaders in modern boardroom with large display

Treat GTM like an architecture, not a set of tactics in a model.

In the compressed AI-Era, you have no room for error. If your entire company doesn't speak and operate as one, you will be invisible.

Companies helped:

Services

Go-to-Market Clarity and Execution

Are you struggling to create growth and profitability? Our GTM C.E.O. strategy aligns your team to achieve both, replacing unsustainable growth-at-all-costs approaches. We will show you how to achieve growth and profit with a holistic strategy created with GTM clarity.

More info

CEO Narrative™ for Growth

The CEO Narrative™ is a proprietary methodology for building the one story that aligns your board, your team, and your market. When your narrative leads, deals close faster, talent stays longer, and acquirers pay more.

More info

GTM CEO - The Book on GTM Architecture

CEOs in SaaS and IT Services companies are competing in a different era with an outdated model.

The corporate buyer is AI-first and The Leverage Mandate is measured by Revenue per Headcount. CEOs don't get to vote on these forces, but they must respond with a GTM Architecture for the AI Era. That is the goal of this book. You can get it as a Kindle eBook.

You can also order the Paperback Book.

More info

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John worked with me at the highest level on enterprise selling strategies. His ability to analyze data to create compelling insights gives salespeople a positioning advantage. I know when I gave John an assignment he’d execute in a timely and very competent manner. I never had to worry and the teams loved working with him. Made my life easier!

- Jim Dougherty, Executive Chairman, Medaket Health, formerly EVP of Global Markets, Gartner

Thanks to John, we've seen substantial improvements in our marketing technology stack, enhancing our operational speed and efficiency. One of the most impactful contributions has been his ability to coach our team in crafting more compelling sales pitches and account plans. He has infused vision and clarity into our messaging. John is not only a pleasure to work with but also an inspirational leader. His engaging style and insightful leadership have significantly contributed to our team's morale and success.

Romain Lhéritier, CEO, Ippon USA

John joined my Marketing team as a consultant, with the goal of helping to fill in a few gaps in our capabilities. He quickly became an integral part of our team, contributing directly to our business and providing each of us with insight and wisdom. John has a unique ability to combine practical knowhow with unconventional thinking to deliver outsized outcomes--and all with a humble and inclusive spirit! I recommend him highly.

- James B. Stanton, VP of Go-to-Market, Empyrean

I have had the privilege of working with John Ryan closely. He is a highly knowledgeable, future-focused, and people-first leader. His experience and maturity was invaluable in guiding our marketing efforts and achieving our goals this year. As we now transition to a full-time marketing leader I want to express my gratitude to John Ryan. Thank you for all the help this year. His passion for all things strategic and visionary is inspiring and I would recommend John Ryan to any company looking to level up.

- John Pendergrast, CEO, RocketRez

Get in touch

Ready to discuss your needs? Let's start with a 30-minute CEO GTM diagnostic. No pitch. Just clarity.

FAQs

Frequently Asked Questions

What are all of the services GTM CEO offers to B2B tech companies?

B2B tech leaders are guided from outdated Legacy GTM to GTM CEO Architecture. The three strategic areas GTM CEO focuses on (also in the book) are Clarity, Execution, and Outcomes.

What makes GTM CEO different from marketing consultants?

While everyone is trying to create campaigns that never seem to solve problems. GTM CEO installs a boardroom-grade GTM Architecture for the AI Era that acts as a foundation for everything downstream.

The difference is the credential stack: two exits totaling $1.95B, public company board experience, a U.S. patent for a Growth Engine Management process, and 30+ years working directly with B2B tech CEOs.

You want to build a GTM Architecture for the AI Era.

What kind of guidance should you look for to grow your valuation and build sustainable revenue?

Look for a leader who will own and orchestrate the GTM effort across marketing, sales, customer success, product, partnerships, services, and finance. All of this converts into an increased valuation.

The goal is not more activity. It is a repeatable operating cadence that addresses the AI-led buyer and the North Start metric of Revenue per Headcount.

How do we get the conversation started?

Just fill out the form on the GTM CEO home page or send me a note at [email protected]. We'll start there.