Video That Makes Your GTM Story Impossible to Ignore
Four builds. One architecture. Your market hears the same story whether it comes from you, your executives, or your customers.
From CEO narratives to executive panels, client proof, and full-service promotion. We produce and distribute video that drives pipeline.
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Four ways we help GTM CEOs win with video
1) CEO Narrative and Clips 2) Executive Panel hosted by John Ryan 3) Client/Customer Testimonials 4) Hosting and Promotion Management
GTM Video Services
GTM CEO Architecture Videos
CEO Narrative & Clips
Voice of CEO, Told at Scale
We capture your point of view, your credibility, and your market insight in a flagship video. They are cut it into short-form clips built for LinkedIn, email, and sales sequences. This is the foundation of your CEO brand.
What's included:
· Full-length CEO narrative video (15–30 min recorded, edited to 5–8 min)
· 4–6 short-form clips (60–90 sec each)
· Captions, thumbnails, and publish-ready files
Executive Panel Host: John Ryan
Credibility by Association
We bring together 2–3 executives to discuss a high-stakes topic in your industry — think AI in manufacturing, the future of B2B sales, or supply chain reinvention. One long-form conversation. Multiple clips. Serious authority.
What's included:
· 1 long-form panel video (30–45 min, professionally moderated)
· 3–4 short-form clips pulled from the best moments
· Captions, thumbnails, and publish-ready files
Client Testimonials
Let Your Clients Close the Deal
A well-produced client testimonial is the most credible asset in your GTM stack. We record, edit, and package 2–4 minute clips of real clients sharing real outcomes. Thesr are designed to live in proposals, on your site, and across your nurture sequences.
What's included:
· 1–3 client testimonial videos (2–4 min each)
· Optional short cut (30–60 sec highlight)
· Captions, thumbnails, and publish-ready files
Hosting and Promotion
90 Days of Full-Service Distribution
Production without promotion is a waste. This service takes any mix of your videos and builds a 90-day hosting and promotion plan — platform setup, scheduling, repurposing, and performance tracking. Typically 40–90 hours of hands-on management.
What's included:
· Video hosting setup (Vimeo, Wistia, YouTube, or LinkedIn)
· 90-day content calendar and promotion plan
· Performance reporting and optimization
Built on the GTM CEO Architecture
Every video we produce is mapped to a specific role in your go-to-market system. No random content, just video that does a job.
CEO Narrative
Establishes your POV and authority
ICP Alignment
Speaks directly to your ideal buyer's pain
Integrated Motion
Fits into sales sequences, email, and outreach
Measurement
Tracked to pipeline, not vanity metrics
Your Team Doesn't Know Your Strategy
Data proves it, video helps clean it up.
